Mass Media/Social Media Communication and Campaigns

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Articles published in 2026 in this theme: 52 (scroll down to load remaining articles)

2026

Person holding a smartphone, browsing content on a mobile device.

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Aging Like Milk or Fine Wine: Content Analysis of Reactions to One’s Future Self on TikTok

Reuben Ng, Nicole Indran

JMIR Aging 2026 (Aug 18); 9:e70794

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Healthy food and fitness gear: fruits, vegetables, seeds, kettlebell, jump rope

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Understanding Social Media Strategies to Improve Engagement in and Equitable Dissemination of Online Cancer Nutrition Information: Cross-Sectional Study

Ellie Harrison, Sara Buzali-Soto, Eileen Rillamas-Sun, Heather Greenlee, Echo L Warner

JMIR Cancer 2026 (Aug 14); 12:e69886

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Person scrolling through Instagram feed on a smartphone at a desk

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Experiences of Social Media Platforms’ Policies and Restrictions Related to Self-Harm Content: Mixed Methods Study

Amanda Marchant, Fran Lewis, Moiz Siddiqi, Ann John

J Med Internet Res 2026 (Aug 06); 28:e73343

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Woman browsing vitamins and supplements in a pharmacy aisle on her phone.

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Impact of Repeated Exposure to Polarized Health-Related News on Explicit and Implicit Attitudes Toward Dietary Supplements: Online Experimental Study

Eugen-Călin Secară, Nicolae-Adrian Opre

JMIR Infodemiology 2026 (Jul 27); 6:e88632

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Two young Black women in athletic wear smiling and looking at a smartphone outdoors.

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Examining Social Media User Types and the Impact on a Reproductive Health Web-Based Intervention for Young People in Francophone West Africa: Randomized Factorial Design Using Latent Class Analysis

Leona M Ofei, Nikolas Wianecki, Kyeongwon Kim, Catherine Crespi, Deffa Wane, Rabiatou Sangare, Alexandre Rideau, Mbathio Diaw, Philip M Massey

JMIR Form Res 2026 (Jul 23); 10:e83562

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Hand holding a tin filled with small, white and blue nicotine pouches.

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Exploring the Discourse Around Zyn Nicotine Pouches on Instagram and TikTok: Content Analysis

Arpita Tripathi, Beth Hoffman, Christine Larkin, Piper Narendorf, Chaim Kittredge, Coltin Kunz, Jaime E Sidani

JMIR Infodemiology 2026 (Jul 23); 6:e88825

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Network of pink cubes with person icons, representing connections and community.

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Investigation of Differences in Tobacco Use Language Between Groups: Corpus-Assisted Analysis

Iona Fitzpatrick, Xinmei Sun

JMIR Infodemiology 2026 (Jul 15); 6:e86593

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Three women of diverse ethnicities sitting on a couch, each engrossed in their smartphones.

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Pre-Post Evaluation of a Sun Safety Social Media Campaign for Young Adults to Reduce Skin Cancer Risk

Janessa M Mendoza, David Perez, Muriel R Statman, Mia K Price, Madeleine F Brown, Omar U Anwar, Marcelo M Sleiman Jr, Kenneth P Tercyak

JMIR Dermatol 2026 (Jul 07); 9:e90595

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Woman in a teal robe and towel holding skincare bottles

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Skin Health Information Seeking on Short Video Platforms in Indonesia: Mixed Methods Approach

Fathi Qushoyyi Ahimsa, Kelvin Saputra, Michelle Elizabeth Amanda Hutasoit, Putu Wuri Handayani, Hana Fitriani

JMIR Dermatol 2026 (Jul 03); 9:e93461

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Online Social Interaction, Neighborhood Perception, and the Mediating Role of Social Capital in Charitable Giving for Seriously Ill Patients: Cross-Sectional Study

Jie Chen, Junzhang Hu, Yang Yang, Fangjuan Du, Xuelian Li

J Med Internet Res 2026 (Jun 26); 28:e85573

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Man and woman using smartphones at a cafe with water bottles

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Tetanus Health Information on YouTube and TikTok: Cross-Sectional Analysis of Quality, Reliability, and Public Health Implications

Rui Huang, Yajing Shen, Guangqing Zou, Jun Zhou, Xiaolu Deng, Qian Li, Xiaoxiong Chen

JMIR Infodemiology 2026 (Jun 24); 6:e85397

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Taxi driver in Beirut, Lebanon wearing a face mask, with taxi sign visible

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Production of a Health Awareness Video on Precautionary Measures Against Respiratory Infectious Diseases for Public Transportation Drivers: Protocol for a Scoping Review, a Delphi Study, and a Randomized Controlled Trial

Mahmoud Salam, Sleiman El Dhaybe, Leen Ghannam, Maya Serhan, Mira Hassan

JMIR Res Protoc 2026 (Jun 19); 15:e89474

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Woman checks medication bottle while looking at Twitter on phone

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Tweets Surrounding Pharmaceutical Drug Brands With Top Direct-to-Consumer TV-Advertising Budgets: Social Media Listening Study

Wendy Macias, María Belén Navarro Castillo

Online J Public Health Inform 2026 (Jun 18); 18:e85641

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Woman looking at phone with "I'm not waiting. I'm preventing diabetes." message

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Encouraging Adults at Risk for Type 2 Diabetes to Enroll in Diabetes Prevention Programs Through a Media Campaign in Hawai’i: Cross-Sectional Study

Kara Saiki, Eunjung Lim, Blythe Nett, Gail Ogawa, Lance K Ching, Riana M Kawasaki, Nianest Alers Barreto, Katherine Inoue, Lola H Irvin, Kiana R Kaupiko, L Brooke Keliikoa, Meghan D McGurk

JMIR Public Health Surveill 2026 (Jun 18); 12:e90880

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Family watches news on TV and laptop, concerned about Ukraine conflict

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Patterns of Digital Media Engagement During Wartime and Their Associations With Stress, Resilience, and Well-Being: Cross-Sectional Survey Study

Moti Zwilling, Galit Klein, Sharon Barak, Noa Shtainmetz, Riki Tesler, Avi Zigdon

J Med Internet Res 2026 (Jun 17); 28:e91484

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Surgeon in surgical mask and gloves in operating room

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Using Social Media to Maximize the Research Impact of Surgeons: Exploratory Linguistic Analysis

Samuel Berding, Terence Jackson, Nelson A Royall, Shane S Robinson, Ania I Rynarzewska, Emilie Green

JMIR Form Res 2026 (Jun 05); 10:e68004

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Two people using a smartphone and tablet, possibly for online research.

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Prevalence, Themes, and Partisan Differences in US State Legislator X Posts Mentioning Suicide: Content Analysis

Michal Weiss, Madison Kitchen, Andrew Riblet, Katherine Keyes, Jonathan Purtle

JMIR Form Res 2026 (May 25); 10:e83018

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Syringe drawing liquid from vaccine vial, medical procedure concept

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Human Papillomavirus Vaccine Discourse and Sentiment on Reddit Before and After COVID-19: Mixed Methods Retrospective Cross-Sectional Study

Marcin Marciniak, Sean A Setzen, Deeya Bhattacharya, Jamie Masliah, Robin Powszok, Erich M Sturgis, Vanessa C Stubbs, Mihir K Bhayani

J Med Internet Res 2026 (May 19); 28:e83558

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Person holding a smartphone displaying the Facebook login screen.

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Using Facebook to Improve Participation in Colorectal Cancer Screening: Protocol for a Cluster Randomized Controlled Trial

Arlinda Ruco, Natalie Baker, Melissa Howse, Anne Sorvari, Jenna Jacobson, Diego Llovet, Jill Tinmouth, Rahim Moineddin, Nancy Noel Baxter

JMIR Res Protoc 2026 (May 14); 15:e86829

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Hands holding a syringe with a "Vaccine" checklist in the background.

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