Mass Media/Social Media Communication and Campaigns

Articles published in 2026 in this theme: 23 (scroll down to load remaining articles)

2026

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Strategy for Hepatitis B and C Virus Testing Campaigns Through Web Services and Digital Advertising in Japan: Nationwide Cross-Sectional Study With Correspondence Analysis

Kosuke Sakai, Shoko Nakazawa, Yuko Furuya, Kota Fukai, Kei Sano, Masaaki Korenaga, Masayuki Tatemichi

J Med Internet Res 2026 (Apr 02); 28:e89585

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Health Communication Campaign Performance During the HEALing Communities Study: Cross-Sectional Examination of Digital Advertising Methods

Nicky Lewis, Jennifer Reynolds, Diane Krause, Philip M Reeves, Jamie Luster, Michael D Stein, Sharon L Walsh, Amy Farmer, Michelle R Lofwall, Monica F Roberts, Hilary L Surratt, Brooke N Crockett, Kara Stephens, Kelli Bursey, Kristin Mattson, Michael D Slater

J Med Internet Res 2026 (Apr 01); 28:e75458

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Channel Allocation and Equity in Preventive Campaigns for Older Adults: Agent-Based Modeling Study

Jihye Lee, Juyoung Park, Yuna Kim, Duk-Jo Kong

J Med Internet Res 2026 (Apr 01); 28:e88429

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Mass Media Narratives of Psychiatric Adverse Events Associated With Generative AI Chatbots: Rapid Scoping Review

Van-Han-Alex Chung, Pénélope Bernier, Alexandre Hudon

JMIR Ment Health 2026 (Mar 30); 13:e93040

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Quantifying Consumer Interest in Medicare Advantage: Development and Usability Study Using Google Trends Data

Amy Dunn Tramontozzi, Gregory J Downing, Lucas Tramontozzi

JMIR Ment Health 2026 (Mar 27); 13:e89355

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The Impact on Audience Engagement of Coordinating a Public Health Campaign on Antimicrobial Resistance Through a Network of Health Content Creators: Longitudinal Observational Study

Fangyue Chen, Jack Cooper, Amish Acharya, Simon Dryden, Ara Darzi, Kate Grailey

JMIR Public Health Surveill 2026 (Mar 27); 12:e86587

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Instagram Memes of Oral Nicotine Pouches: Content Analysis Study

Samia Amin, Yunping Wu, Samantha Baptista, Scott K Okamoto, Thaddeus A Herzog, Crissy Terawaki Kawamoto, Pallav Pokhrel

Online J Public Health Inform 2026 (Mar 24); 18:e84025

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Social Media Perspectives on a Future HIV Vaccine: Mixed Methods Analysis

Megan A Rabin, Sarah Penuela-Wermers, Neil K R Sehgal, Teniola I Egbe, Criswell L M Lavery, Sharath Chandra Guntuku, Alison M Buttenheim

JMIR Infodemiology 2026 (Mar 19); 6:e82917

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Digital Dissemination Strategies for Health Promotion Videos in Indigenous Communities in California: Protocol for a Three-Arm Comparative Study

Lucía Abascal Miguel, Anna E Epperson, Alison B Comfort, Darío León, Mary E Garcia, Alicia R Riley, Nadia Diamond-Smith

JMIR Res Protoc 2026 (Mar 17); 15:e84674

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Exposure to e-Cigarette Posts Across Social Media Platforms and Its Associations With Susceptibility and e-Cigarette Use: Comparative Cross-Sectional Study of High Schoolers in Jalisco (Mexico) and Southern California (United States)

Dèsirée Vidaña-Perez, Inti Barrientos-Gutierrez, Rosibel Rodríguez-Bolaños, Evangelina Díaz-Andrade, Diego F Leal, Minji Kim, Jennifer B Unger, Thomas W Valente, Jessica L Barrington-Trimis, James F Thrasher

JMIR Pediatr Parent 2026 (Mar 13); 9:e85376

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Impacts of a Knowledge Mobilization Campaign for Carer-Inclusive Workplace Tools in Canada: Knowledge-to-Action Design Study

Brooke Chmiel, Allison Williams, Hinal Pithia

JMIR Form Res 2026 (Mar 11); 10:e82473

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Design and Performance of an Email-Based Patient Recruitment Campaign in Primary Care Research: Formative Secondary Analysis

Vanessa T Vaillancourt, Marie-Dominique Poirier, Amélie Fournier, Sabrina T Wong, Marie-Eve Poitras

JMIR Hum Factors 2026 (Mar 06); 13:e67088

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Affective Health Messages for Adolescents: Protocol for a Scoping Review

Siv Hilde Berg, Raul Ferrer-Conill, Kristine Stifjell, Kristin Hjorthaug Urstad, Jo Røislien, Lisbet Fjæran

JMIR Res Protoc 2026 (Mar 02); 15:e78927

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Misinformation and Profitability of Hepatitis B Virus Claims on Instagram: Formative Cross-Sectional Study

Zachary C Warner, Cindy A Turner, Rodrigo Alvarez, Juan F Gallegos-Orozco, Ashley Green, Echo L Warner

JMIR Form Res 2026 (Mar 02); 10:e71584

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The Role of TikTok in Education on Hidradenitis Suppurativa in Skin of Color: Cross-Sectional Analysis

Arsema K Zadu, Jordan Young, Janyla A Seltzer, Angel S Byrd, Cheri Frey

JMIR Dermatol 2026 (Feb 27); 9:e71566

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TikTok as a Platform for Patient Education and Health Information in Rare Genetic Diseases: Cross-Sectional Study

Jackson Montgomery Wahman, Rhoda Mariam Hijazi, Hosam Gharib Abdelhady

JMIR Form Res 2026 (Feb 24); 10:e79978

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The Impact of Social Media Videos on Quantitative Health Outcomes: Systematic Review

Fangyue Chen, Tricia Tay, Hannah Thould, Chatchaya Nangsue, Simon Dryden, Amish Acharya, Ara Darzi, Kate Grailey

JMIR Infodemiology 2026 (Feb 19); 6:e77578

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It’s Raining, It’s Pouring, the Old Man Is Snoring: Content Analysis of Age Stereotypes in Nursery Rhymes

Reuben Ng, Nicole Indran

JMIR Aging 2026 (Feb 17); 9:e70841

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Ethical Risks and Structural Implications of AI-Mediated Medical Interpreting

Alexandra Lopez Vera

JMIR AI 2026 (Feb 05); 5:e88651

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Developing a Trauma-Informed Social Media Campaign to Disseminate Endometriosis-Specific Qualitative Art-Based Research Findings: Tutorial

Kerry Marshall, Hargun Dhillon, A Fuchsia Howard, Heather Noga, Grace J Yang, William Zhu, Jessica Sutherland, Sarah Lett, Anna Leonova, Paul J Yong, Natasha L Orr

J Med Internet Res 2026 (Jan 27); 28:e83491

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