E-Cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter

E-Cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter

E-Cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter

Allison J Lazard 1, 2*, PhD;  Adam J Saffer 1*, PhD;  Gary B Wilcox 3*, PhD;  Arnold DongWoo Chung 3*, MS;  Michael S Mackert 3*, PhD;  Jay M Bernhardt 2*, MPH, PhD

1 School of Media and Journalism , University of North Carolina at Chapel Hill, Chapel Hill, NC, US

2 Center for Health Communication, Moody College of Communication, The University of Texas at Austin, Austin, TX, US

3 Center for Health Communication, Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX, US

*all authors contributed equally

Corresponding Author:

  • Allison J Lazard, PhD
  • Center for Health Communication
  • Moody College of Communication
  • The University of Texas at Austin
  • CMB 3.120
  • Austin, TX
  • US
  • Phone: 1 317 331 7807
  • Email: lazard@unc.edu