E-Cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter

E-Cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter

E-Cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter

Allison J Lazard   1, 2 * , PhD ;   Adam J Saffer   1 * , PhD ;   Gary B Wilcox   3 * , PhD ;   Arnold DongWoo Chung   3 * , MS ;   Michael S Mackert   3 * , PhD ;   Jay M Bernhardt   2 * , MPH, PhD

1 School of Media and Journalism, University of North Carolina at Chapel Hill, Chapel Hill, NC, United States

2 Center for Health Communication, Moody College of Communication, The University of Texas at Austin, Austin, TX, United States

3 Center for Health Communication, Stan Richards School of Advertising and Public Relations, The University of Texas at Austin, Austin, TX, United States

*all authors contributed equally

Corresponding Author:

  • Allison J Lazard, PhD
  • Center for Health Communication
  • Moody College of Communication
  • The University of Texas at Austin
  • CMB 3.120
  • Austin, TX
  • United States
  • Phone: 1 317 331 7807
  • Fax: 1 919 962 0620
  • Email: lazard@unc.edu