Published on 12.12.2016 in Vol 2, No 2 (2016): Jul-Dec

This is a member publication of Moody College of Communication Center for Health Communication Austin,TX USA

E-Cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter

E-Cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter

E-Cigarette Social Media Messages: A Text Mining Analysis of Marketing and Consumer Conversations on Twitter

Allison J Lazard^{1, 2}

; Adam J Saffer¹

; Gary B Wilcox³

; Arnold DongWoo Chung³

; Michael S Mackert³

; Jay M Bernhardt²

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