Published on in Vol 2, No 1 (2016): Jan-Jun

Facebook Advertising Across an Engagement Spectrum: A Case Example for Public Health Communication

Facebook Advertising Across an Engagement Spectrum: A Case Example for Public Health Communication

Facebook Advertising Across an Engagement Spectrum: A Case Example for Public Health Communication

Journals

  1. Anand T, Nitpolprasert C, Phanuphak N. Online-to-offline models in HIV service delivery. Current Opinion in HIV and AIDS 2017;12(5):447 View
  2. Parackal M, Parackal S, Mather D, Eusebius S. Dynamic transactional model: a framework for communicating public health messages via social media. Perspectives in Public Health 2021;141(5):279 View
  3. Platt T, Platt J, Thiel D, Kardia S. Engaging a state: Facebook comments on a large population biobank. Journal of Community Genetics 2017;8(3):183 View
  4. Horrell L, Lazard A, Bhowmick A, Hayes S, Mees S, Valle C. Attracting Users to Online Health Communities: Analysis of LungCancer.net’s Facebook Advertisement Campaign Data. Journal of Medical Internet Research 2019;21(11):e14421 View
  5. Kite J, Grunseit A, Li V, Vineburg J, Berton N, Bauman A, Freeman B. Generating Engagement on the Make Healthy Normal Campaign Facebook Page: Analysis of Facebook Analytics. JMIR Public Health and Surveillance 2019;5(1):e11132 View
  6. Chan L, O'Hara B, Phongsavan P, Bauman A, Freeman B. Review of Evaluation Metrics Used in Digital and Traditional Tobacco Control Campaigns. Journal of Medical Internet Research 2020;22(8):e17432 View
  7. Ziegenfuss J, Renner J, Harvey L, Katz A, Mason K, McCann P, Mettner J, Nelson K, Taswell R, Wacholz B, Kottke T. Responses to a Social Media Campaign Promoting Safe Fish Consumption Among Women. Preventing Chronic Disease 2019;16 View
  8. Chen L, Yang X, Fu L, Liu X, Yuan C. Using the Extended Parallel Process Model to Examine the Nature and Impact of Breast Cancer Prevention Information on Mobile-Based Social Media: Content Analysis. JMIR mHealth and uHealth 2019;7(6):e13987 View
  9. A Rahim A, A Salim F, Ariffin M, Ibrahim M. Health Information Engagement Factors: A Content Analysis of Facebook of Ministry of Health, Malaysia. (Preprint). Interactive Journal of Medical Research 2018 View
  10. Phillips G, Raman A, Felt D, McCuskey D, Hayford C, Pickett J, Lindeman P, Mustanski B. PrEP4Love: The Role of Messaging and Prevention Advocacy in PrEP Attitudes, Perceptions, and Uptake Among YMSM and Transgender Women. JAIDS Journal of Acquired Immune Deficiency Syndromes 2020;83(5):450 View
  11. Guillory J, Jordan A, Paquin R, Pikowski J, McInnis S, Anakaraonye A, Peay H, Lewis M. Using Social Media to Conduct Outreach and Recruitment for Expanded Newborn Screening. Frontiers in Communication 2020;5 View
  12. Belfiore P, Sarnacchiaro P, Sorrentini A, Ricchiuti R. New social media for health promotion management: a statistical analysis. Soft Computing 2020;24(18):13853 View
  13. Mejova Y, Weber I, Fernandez-Luque L. Online Health Monitoring using Facebook Advertisement Audience Estimates in the United States: Evaluation Study. JMIR Public Health and Surveillance 2018;4(1):e30 View
  14. Graham J, Moore J, Bell R, Miller T. Digital Marketing to Promote Healthy Weight Gain Among Pregnant Women in Alberta: An Implementation Study. Journal of Medical Internet Research 2019;21(2):e11534 View
  15. A. Rahim A, Ibrahim M, A. Salim F, Ariffin M. Health Information Engagement Factors in Malaysia: A Content Analysis of Facebook Use by the Ministry of Health in 2016 and 2017. International Journal of Environmental Research and Public Health 2019;16(4):591 View
  16. Chittamuru D, Daniels R, Sarkar U, Schillinger D. Evaluating values-based message frames for type 2 diabetes prevention among Facebook audiences: Divergent values or common ground?. Patient Education and Counseling 2020;103(12):2420 View
  17. Shieh C, Khan I, Umoren R. Engagement design in studies on pregnancy and infant health using social media: Systematic review. Preventive Medicine Reports 2020;19:101113 View
  18. Emery J, Coleman T, Sutton S, Cooper S, Leonardi-Bee J, Jones M, Naughton F. Uptake of Tailored Text Message Smoking Cessation Support in Pregnancy When Advertised on the Internet (MiQuit): Observational Study. Journal of Medical Internet Research 2018;20(4):e146 View
  19. Kite J, McGill B, Freeman B, Vineburg J, Li V, Berton N, Grunseit A. User Perceptions of the Make Healthy Normal campaign Facebook Page: A Mixed Methods Study. Social Media + Society 2018;4(3):205630511879463 View
  20. Abdelhafiz A, Fouda M, El-Jaafary S, Farghly M, Salem M, Tammam A, Gabr H. Targeting Future Customers: An Introductory Biobanking Course for Undergraduate Students of Life Sciences. Biopreservation and Biobanking 2017;15(4):350 View
  21. Moore J, Barnett I, Boland M, Chen Y, Demiris G, Gonzalez-Hernandez G, Herman D, Himes B, Hubbard R, Kim D, Morris J, Mowery D, Ritchie M, Shen L, Urbanowicz R, Holmes J. Ideas for how informaticians can get involved with COVID-19 research. BioData Mining 2020;13(1) View
  22. Parackal M, Parackal S, Eusebius S, Mather D. The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand. JMIR Public Health and Surveillance 2017;3(3):e49 View
  23. Klippert H, Schaper A. Using Facebook to communicate mammography messages to rural audiences. Public Health Nursing 2019;36(2):164 View
  24. Teo A, Liebow S, Chan B, Dobscha S, Graham A. Reaching Those At Risk for Psychiatric Disorders and Suicidal Ideation: Facebook Advertisements to Recruit Military Veterans. JMIR Mental Health 2018;5(3):e10078 View
  25. Hefler M, Kerrigan V, Grunseit A, Freeman B, Kite J, Thomas D. Facebook-Based Social Marketing to Reduce Smoking in Australia’s First Nations Communities: An Analysis of Reach, Shares, and Likes. Journal of Medical Internet Research 2020;22(12):e16927 View
  26. Pócs D, Adamovits O, Watti J, Kovács R, Kelemen O. Facebook Users’ Interactions, Organic Reach, and Engagement in a Smoking Cessation Intervention: Content Analysis. Journal of Medical Internet Research 2021;23(6):e27853 View
  27. An J, Kwak H, Qureshi H, Weber I. Precision Public Health Campaign: Delivering Persuasive Messages to Relevant Segments Through Targeted Advertisements on Social Media. JMIR Formative Research 2021;5(9):e22313 View
  28. Ma X, Lu J, Liu W. Influencing Factors on Health Information to Improve Public Health Literacy in the Official WeChat Account of Guangzhou CDC. Frontiers in Public Health 2021;9 View
  29. Watti J, Millner M, Siklósi K, Kiss H, Kelemen O, Pócs D. Smokers’ Engagement Behavior on Facebook: Verbalizing and Visual Expressing the Smoking Cessation Process. International Journal of Environmental Research and Public Health 2022;19(16):9983 View
  30. Miller C, Jung Kim S, Schwartz-Bloom R, Bloom P, Murphy S, Fuemmeler B. Informing women about the risks of exposing babies to tobacco smoke: outreach and education efforts using Facebook “boost posts”. Translational Behavioral Medicine 2022;12(5):714 View
  31. Pinto R, Silva L, Valentim R, Kumar V, Gusmão C, Oliveira C, Lacerda J. Systematic Review on Information Technology Approaches to Evaluate the Impact of Public Health Campaigns: Real Cases and Possible Directions. Frontiers in Public Health 2022;9 View
  32. Cha J, West I, Brockman T, Soto M, Balls-Berry J, Eder M, Patten C, Cohen E. Use of Live Community Events on Facebook to Share Health and Clinical Research Information With a Minnesota Statewide Community: Exploratory Study. JMIR Formative Research 2022;6(2):e30973 View
  33. Usher N, Wong A, Raynal I, Bigman-Galimore C, Maslowska E. Localizing COVID-19 Public Health Department Outreach on Digital Platforms: The Role of Discoverability, Reach, and Moderation for Illinois’ COVID-19 Vaccination Rates. American Behavioral Scientist 2023:000276422311668 View
  34. Scales D, Hurth L, Xi W, Gorman S, Radhakrishnan M, Windham S, Akunne A, Florman J, Leininger L, Gorman J. Addressing Antivaccine Sentiment on Public Social Media Forums Through Web-Based Conversations Based on Motivational Interviewing Techniques: Observational Study. JMIR Infodemiology 2023;3:e50138 View
  35. Cooper S, Santella A, Caines M, Rojanaworarit C, Hernandez A. Impact of participation as a peer change agent on peer change agents themselves: a quantitative study of a peer-led, social media-based PrEP promotion intervention. Health Education Research 2024;39(1):84 View