Published on in Vol 11 (2025)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/77172, first published .
Using Social Media Marketing to Improve Retention of Children in the Special Supplemental Nutrition Program for Women, Infants, and Children: Implementation Study

Using Social Media Marketing to Improve Retention of Children in the Special Supplemental Nutrition Program for Women, Infants, and Children: Implementation Study

Using Social Media Marketing to Improve Retention of Children in the Special Supplemental Nutrition Program for Women, Infants, and Children: Implementation Study

Eriko M Robinson   1 , RDN, MS-MPH ;   Carla J Sabugo   1 , RDN, MPH ;   Carolina Crisafi   1 , BA, IBCLC ;   Susan M Gross   2 , RDN, PhD ;   Yunhee Kang   3 , PhD ;   Elisabet V Eppes   2 , MPH ;   Marycatherine Augustyn   2 , PhD ;   Karen Castellanos-Brown   4 , PhD ;   David M Paige   2 , MD ;   Laura E Caulfield   3 , PhD

1 Florida Department of Health in Miami-Dade County, WIC and Nutrition Program, Miami, FL, United States

2 Department of Population, Family and Reproductive Health, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United States

3 Department of International Health, Center for Human Nutrition, Johns Hopkins Bloomberg School of Public Health, Baltimore, MD, United States

4 Supplemental Nutrition and Safety Program Research and Analysis Evaluation Branch, Food and Nutrition Service, USDA, Alexandria, VA, United States

Corresponding Author:

  • Laura E Caulfield, PhD
  • Department of International Health
  • Center for Human Nutrition, Johns Hopkins Bloomberg School of Public Health
  • 615 North Wolfe Street, Room W2041
  • Baltimore, MD 21205
  • United States
  • Phone: 1 240-460-3420
  • Email: lcaulfie@jhsph.edu