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Notes from the Field (16) Mobile Health (mhealth) (5160) Demographics of Users, Social & Digital Divide (1290) Mass Media/Social Media Communication and Campaigns (797) HIV/AIDS/STI Prevention and Care (1285) Formative Evaluation of Digital Health Interventions (5110) LGBTQ Issues (610) Psychological, Behavioral, Social, and/or Cultural Experiments and Interventions (152)

Published on in Vol 10 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/50944, first published .
Person holding phone showing "IN AND OUT QUICK" HIV testing ad

Identifying Effective Components of a Social Marketing Campaign to Improve Engagement With Express Sexual Health Services Among Gay, Bisexual, and Other Men Who Have Sex With Men: Case Study

Identifying Effective Components of a Social Marketing Campaign to Improve Engagement With Express Sexual Health Services Among Gay, Bisexual, and Other Men Who Have Sex With Men: Case Study

Authors of this article:

Laura C Chambers1, 2 Author Orcid Image ;   Yelena Malyuta3 Author Orcid Image ;   William C Goedel2 Author Orcid Image ;   Philip A Chan1, 3, 4, 5 Author Orcid Image ;   Cassandra Sutten Coats3, 4 Author Orcid Image ;   Ken Allen6 Author Orcid Image ;   Amy S Nunn3, 4, 5 Author Orcid Image
Article Authors Cited by (3) Tweetations Metrics

Journals

  1. (Hanneke) Goense C, Evers Y, Hoebe C, Dukers-Muijrers N. A Perspective on Home-Based Sexual Health Care: Evidence, Access, and Future Directions. Current HIV/AIDS Reports 2025;22(1) View
  2. Abubakar A, Ayinde O, Ross J, Jackson L, Caswell R. Evaluating Advertising Strategies for Sexual and Reproductive Health Care After Sexual Violence: A Systematic Review. Trauma, Violence, & Abuse 2025 View
  3. Syamsir S, Naralia T, Rahayu H, Pamungkas E, Diorarta R, Setiawan A, Pamungkas R, Zainuddin Z. Digital health promotion strategies to increase HIV testing uptake among key populations: a scoping review. Cadernos de Saúde Pública 2026;42 View