Published on in Vol 7, No 4 (2021): April

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/25762, first published .
Assessment of the Effectiveness of Identity-Based Public Health Announcements in Increasing the Likelihood of Complying With COVID-19 Guidelines: Randomized Controlled Cross-sectional Web-Based Study

Assessment of the Effectiveness of Identity-Based Public Health Announcements in Increasing the Likelihood of Complying With COVID-19 Guidelines: Randomized Controlled Cross-sectional Web-Based Study

Assessment of the Effectiveness of Identity-Based Public Health Announcements in Increasing the Likelihood of Complying With COVID-19 Guidelines: Randomized Controlled Cross-sectional Web-Based Study

Alexander S Dennis   1 , BA ;   Patricia L Moravec   2 , BSc, MSc, PhD ;   Antino Kim   3 , BS, MS, MSBA, PhD ;   Alan R Dennis   3 , BCS, MBA, PhD

1 Smith School of Business, University of Maryland, College Park, MD, United States

2 McCombs School of Business, University of Texas at Austin, Austin, TX, United States

3 Kelley School of Business, Indiana University, Bloomington, IN, United States

Corresponding Author:

  • Alan R Dennis, BCS, MBA, PhD
  • Kelley School of Business
  • Indiana University
  • 1309 E 10th St
  • Bloomington, IN, 47405
  • United States
  • Phone: 1 8128552691
  • Email: ardennis@indiana.edu