Published on in Vol 7, No 3 (2021): March

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/25202, first published .
The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content Analysis Study

The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content Analysis Study

The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content Analysis Study

JMIR Public Health: The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the #COVID19https://t.co/2HZAcpUZXV

2:35 PM · Mar 12, 2021

1
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Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active po… https://t.co/lBtOm9GnKV

11:59 PM · Mar 12, 2021

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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

12:00 AM · Mar 13, 2021

66
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

1:04 AM · Mar 13, 2021

66
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

2:38 AM · Mar 13, 2021

66
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Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodi… https://t.co/ro99UhPoE0

3:46 AM · Mar 13, 2021

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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

4:36 AM · Mar 13, 2021

66
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

4:39 AM · Mar 13, 2021

66
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

4:53 AM · Mar 13, 2021

66
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

5:33 AM · Mar 13, 2021

66
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Out now: Our latest study calling out dodgey Big Food and Alcohol marketing tactics during the pandemic. The need… https://t.co/4ihwUIBLR7

5:44 AM · Mar 13, 2021

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RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

5:51 AM · Mar 13, 2021

48
13

RT @CZ_Christina: Out now: Our latest study calling out dodgey Big Food and Alcohol marketing tactics during the pandemic. The need for s…

5:52 AM · Mar 13, 2021

25
8

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

5:52 AM · Mar 13, 2021

48
13

RT @CZ_Christina: Out now: Our latest study calling out dodgey Big Food and Alcohol marketing tactics during the pandemic. The need for s…

5:52 AM · Mar 13, 2021

25
8

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

5:55 AM · Mar 13, 2021

48
13

RT @CZ_Christina: Out now: Our latest study calling out dodgey Big Food and Alcohol marketing tactics during the pandemic. The need for s…

6:19 AM · Mar 13, 2021

25
8

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

6:49 AM · Mar 13, 2021

48
13

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

6:52 AM · Mar 13, 2021

66
24

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

7:03 AM · Mar 13, 2021

48
13

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

7:10 AM · Mar 13, 2021

66
24

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

7:33 AM · Mar 13, 2021

48
13

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

7:48 AM · Mar 13, 2021

66
24

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

8:19 AM · Mar 13, 2021

48
13

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

9:52 AM · Mar 13, 2021

66
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

10:05 AM · Mar 13, 2021

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Common and concerning «Covid-washing» ???? https://t.co/VMUt1Oksmf

11:24 AM · Mar 13, 2021

1
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

11:31 AM · Mar 13, 2021

66
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

11:44 AM · Mar 13, 2021

66
24

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

12:13 PM · Mar 13, 2021

48
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“The need for comprehensive regulations to restrict unhealthy food and alcohol marketing, as recommended by the Wor… https://t.co/C3s9LhvzWV

4:35 PM · Mar 13, 2021

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RT @MathisenRoger: “The need for comprehensive regulations to restrict unhealthy food and alcohol marketing, as recommended by the World He…

7:20 PM · Mar 13, 2021

14
4

RT @MathisenRoger: “The need for comprehensive regulations to restrict unhealthy food and alcohol marketing, as recommended by the World He…

9:46 PM · Mar 13, 2021

14
4

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

10:25 PM · Mar 13, 2021

66
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“Big Food and Big Alcohol are incessantly marketing their products and brands on social media platforms using theme… https://t.co/GWEHyJf9ht

9:42 AM · Mar 14, 2021

10
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

9:55 AM · Mar 14, 2021

66
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RT @AlcoholPolicyWA: A new paper has found Big Food & Big Alcohol are incessantly marketing their products & brands on social media using t…

4:53 PM · Mar 15, 2021

9
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

9:24 PM · Mar 14, 2021

66
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RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

10:14 PM · Mar 14, 2021

66
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[This is the first study to show that Big Food and Big Alcohol are incessantly marketing their products and brands… https://t.co/M4RLtBRMyR

7:41 PM · Mar 15, 2021

0
0

RT @AlcoholPolicyWA: A new paper has found Big Food & Big Alcohol are incessantly marketing their products & brands on social media using t…

7:50 PM · Mar 15, 2021

9
7

RT @CZ_Christina: Out now: Our latest study calling out dodgey Big Food and Alcohol marketing tactics during the pandemic. The need for s…

9:28 PM · Mar 15, 2021

25
8

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

11:09 PM · Mar 15, 2021

66
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RT @AlcoholPolicyWA: A new paper has found Big Food & Big Alcohol are incessantly marketing their products & brands on social media using t…

11:56 PM · Mar 15, 2021

9
7

New research on how alcohol and unhealthy food companies leveraged their marketing to align with the Covid-19 pande… https://t.co/UR1g0Gsjl8

3:22 AM · Mar 16, 2021

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RT @janemartinopc: New research on how alcohol and unhealthy food companies leveraged their marketing to align with the Covid-19 pandemic i…

4:07 AM · Mar 16, 2021

34
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RT @janemartinopc: New research on how alcohol and unhealthy food companies leveraged their marketing to align with the Covid-19 pandemic i…

4:11 AM · Mar 16, 2021

34
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RT @janemartinopc: New research on how alcohol and unhealthy food companies leveraged their marketing to align with the Covid-19 pandemic i…

4:18 AM · Mar 16, 2021

34
7

RT @janemartinopc: New research on how alcohol and unhealthy food companies leveraged their marketing to align with the Covid-19 pandemic i…

4:20 AM · Mar 16, 2021

34
7

RT @janemartinopc: New research on how alcohol and unhealthy food companies leveraged their marketing to align with the Covid-19 pandemic i…

4:23 AM · Mar 16, 2021

34
7

RT @janemartinopc: New research on how alcohol and unhealthy food companies leveraged their marketing to align with the Covid-19 pandemic i…

4:49 AM · Mar 16, 2021

34
7

The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Co… https://t.co/0v8Juvp0p7

4:31 PM · Mar 16, 2021

1
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RT @SSA_Addiction: The Nature and Extent of Online Marketing by Big Food and Big Alcohol During the COVID-19 Pandemic in Australia: Content…

4:33 PM · Mar 16, 2021

1
1

RT @janemartinopc: New research on how alcohol and unhealthy food companies leveraged their marketing to align with the Covid-19 pandemic i…

8:59 PM · Mar 16, 2021

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We cannot ignore the way processed food industry leveraged off the pandemic, especially during times of increased s… https://t.co/6UWtSduwEx

10:31 PM · Mar 16, 2021

8
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RT @OPCAustralia: We cannot ignore the way processed food industry leveraged off the pandemic, especially during times of increased screen…

10:36 PM · Mar 16, 2021

8
4

RT @OPCAustralia: We cannot ignore the way processed food industry leveraged off the pandemic, especially during times of increased screen…

11:47 PM · Mar 16, 2021

8
4

RT @OPCAustralia: We cannot ignore the way processed food industry leveraged off the pandemic, especially during times of increased screen…

11:52 PM · Mar 16, 2021

8
4

RT @OPCAustralia: We cannot ignore the way processed food industry leveraged off the pandemic, especially during times of increased screen…

3:58 AM · Mar 17, 2021

8
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“COVID-washing” of social media posts by #BigFood and #BigAlcohol is propagated to ultimately further increase sale… https://t.co/3fPLJ7hoTz

4:44 AM · Mar 17, 2021

3
0

RT @catgiorgi: “Big Food and Big Alcohol are incessantly marketing their products and brands on social media platforms using themes related…

11:23 PM · Mar 18, 2021

10
6

RT @catgiorgi: “Big Food and Big Alcohol are incessantly marketing their products and brands on social media platforms using themes related…

11:31 PM · Mar 18, 2021

10
6

RT @catgiorgi: “Big Food and Big Alcohol are incessantly marketing their products and brands on social media platforms using themes related…

11:41 PM · Mar 18, 2021

10
6

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

9:28 AM · Mar 19, 2021

66
24

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

9:34 AM · Mar 19, 2021

66
24

RT @catgiorgi: “Big Food and Big Alcohol are incessantly marketing their products and brands on social media platforms using themes related…

10:13 AM · Mar 14, 2021

10
6

RT @catgiorgi: “Big Food and Big Alcohol are incessantly marketing their products and brands on social media platforms using themes related…

10:40 AM · Mar 14, 2021

10
6

RT @MariamParwaiz: 2. And further research from Australia looking at food & alcohol companies showing the same thing. Comprehensive regula…

8:37 AM · Mar 15, 2021

3
1

RT @AlcoholPolicyWA: A new paper has found Big Food & Big Alcohol are incessantly marketing their products & brands on social media using t…

6:55 AM · Mar 15, 2021

9
7

RT @AlcoholPolicyWA: A new paper has found Big Food & Big Alcohol are incessantly marketing their products & brands on social media using t…

6:59 AM · Mar 15, 2021

9
7

RT @AlcoholPolicyWA: A new paper has found Big Food & Big Alcohol are incessantly marketing their products & brands on social media using t…

7:04 AM · Mar 15, 2021

9
7

RT @AlcoholPolicyWA: A new paper has found Big Food & Big Alcohol are incessantly marketing their products & brands on social media using t…

7:32 AM · Mar 15, 2021

9
7

2. And further research from Australia looking at food & alcohol companies showing the same thing. Comprehensive r… https://t.co/uYGbVjWjhL

6:53 AM · Mar 15, 2021

3
1

A new paper has found Big Food & Big Alcohol are incessantly marketing their products & brands on social media usin… https://t.co/tzfWHrJU9Y

6:54 AM · Mar 15, 2021

9
7

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

1:43 AM · Mar 15, 2021

48
13

RT @TheRACP: The first study shows that Big Food and Big Alcohol are widely marketing their products and brands on social media platforms b…

12:54 AM · Mar 15, 2021

4
1

The first study shows that Big Food and Big Alcohol are widely marketing their products and brands on social media… https://t.co/C5KsmxBGeS

12:29 AM · Mar 15, 2021

4
1

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

11:28 PM · Mar 14, 2021

66
24

RT @catgiorgi: “Big Food and Big Alcohol are incessantly marketing their products and brands on social media platforms using themes related…

10:35 PM · Mar 14, 2021

10
6

RT @CZ_Christina: Out now: Our latest study calling out dodgey Big Food and Alcohol marketing tactics during the pandemic. The need for s…

4:43 AM · Mar 14, 2021

25
8

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

10:43 PM · Mar 13, 2021

66
24

RT @MathisenRoger: “The need for comprehensive regulations to restrict unhealthy food and alcohol marketing, as recommended by the World He…

10:27 PM · Mar 13, 2021

14
4

RT @CZ_Christina: Out now: Our latest study calling out dodgey Big Food and Alcohol marketing tactics during the pandemic. The need for s…

9:43 PM · Mar 13, 2021

25
8

RT @MathisenRoger: “The need for comprehensive regulations to restrict unhealthy food and alcohol marketing, as recommended by the World He…

8:37 PM · Mar 13, 2021

14
4

RT @CZ_Christina: Out now: Our latest study calling out dodgey Big Food and Alcohol marketing tactics during the pandemic. The need for s…

7:50 PM · Mar 13, 2021

25
8

RT @KBackholer: Our COVID marketing paper finally out! ????????QSRs, food/alcohol delivery, alcohol brands & bottle shops most active posting CO…

4:11 PM · Mar 13, 2021

66
24

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

3:56 PM · Mar 13, 2021

48
13

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

3:16 PM · Mar 13, 2021

48
13

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

1:37 PM · Mar 13, 2021

48
13

RT @RubyBrooks___: Our new paper shows how Big Food and Alcohol have used COVID-19-related marketing to try and push unhealthy commodities…

12:38 PM · Mar 13, 2021

48
13

RT @CZ_Christina: Out now: Our latest study calling out dodgey Big Food and Alcohol marketing tactics during the pandemic. The need for s…

9:26 AM · Mar 13, 2021

25
8

For those interested, the paper on the extent and nature of alcohol ads on social media during the pandemic is here https://t.co/kUHLfASNp3

10:54 PM · Mar 30, 2021

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RT @hannahpierce01: For those interested, the paper on the extent and nature of alcohol ads on social media during the pandemic is here htt…

11:30 PM · Mar 30, 2021

3
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RT @hannahpierce01: For those interested, the paper on the extent and nature of alcohol ads on social media during the pandemic is here htt…

11:32 PM · Mar 30, 2021

3
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Estudio de ???????? que muestra cómo el #marketing de la industria alimentaria "se colgó" en el tema de la #pandemia para… https://t.co/lHN2LHGIJ8

12:28 PM · Apr 23, 2021

10
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RT @buenrostroNH: Estudio de ???????? que muestra cómo el #marketing de la industria alimentaria "se colgó" en el tema de la #pandemia para publi…

1:51 PM · Apr 23, 2021

10
3

RT @buenrostroNH: Estudio de ???????? que muestra cómo el #marketing de la industria alimentaria "se colgó" en el tema de la #pandemia para publi…

4:54 PM · Apr 23, 2021

10
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#ICO2022 on the heels of B Swinburn's commentary about the food system that keeps #UPF circulating: Prof Caroline M… https://t.co/Fe4Jh73EFj

6:35 AM · Oct 18, 2022

9
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RT @hchengdietitian: #ICO2022 on the heels of B Swinburn's commentary about the food system that keeps #UPF circulating: Prof Caroline Mill…

6:41 AM · Oct 18, 2022

9
2

RT @hchengdietitian: #ICO2022 on the heels of B Swinburn's commentary about the food system that keeps #UPF circulating: Prof Caroline Mill…

11:00 AM · Oct 18, 2022

9
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