This paper is in the following e-collection/theme issue:

Mass Media/Social Media Communication and Campaigns (450) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1573) Public (e)Health, Digital Epidemiology and Public Health Informatics (650) Obesity and Nutrition as Public Health Problem (283)

Published on in Vol 4, No 2 (2018): Apr-Jun

Junk Food Marketing on Instagram: Content Analysis

Junk Food Marketing on Instagram: Content Analysis

Junk Food Marketing on Instagram: Content Analysis

Authors of this article:

Amy Jo Vassallo1 Author Orcid Image ;   Bridget Kelly2 Author Orcid Image ;   Lelin Zhang3 Author Orcid Image ;   Zhiyong Wang3 Author Orcid Image ;   Sarah Young1 Author Orcid Image ;   Becky Freeman1 Author Orcid Image
Article Authors Cited by (88) Tweetations (31) Metrics

Journals

  1. Allman-Farinelli M, Rahman H, Nour M, Wellard-Cole L, Watson W. The Role of Supportive Food Environments to Enable Healthier Choices When Eating Meals Prepared Outside the Home: Findings from Focus Groups of 18 to 30-Year-Olds. Nutrients 2019;11(9):2217 View
  2. Dixon H, Lee A, Scully M. Sports Sponsorship as a Cause of Obesity. Current Obesity Reports 2019;8(4):480 View
  3. Schillinger D, Chittamuru D, Ramírez A. From “Infodemics” to Health Promotion: A Novel Framework for the Role of Social Media in Public Health. American Journal of Public Health 2020;110(9):1393 View
  4. Barklamb A, Molenaar A, Brennan L, Evans S, Choong J, Herron E, Reid M, McCaffrey T. Learning the Language of Social Media: A Comparison of Engagement Metrics and Social Media Strategies Used by Food and Nutrition-Related Social Media Accounts. Nutrients 2020;12(9):2839 View
  5. Coates A, Hardman C, Halford J, Christiansen P, Boyland E. Food and Beverage Cues Featured in YouTube Videos of Social Media Influencers Popular With Children: An Exploratory Study. Frontiers in Psychology 2019;10 View
  6. Rummo P, Cassidy O, Wells I, Coffino J, Bragg M. Examining the Relationship between Youth-Targeted Food Marketing Expenditures and the Demographics of Social Media Followers. International Journal of Environmental Research and Public Health 2020;17(5):1631 View
  7. Brownbill A, Braunack-Mayer A, Miller C. What makes a beverage healthy? A qualitative study of young adults’ conceptualisation of sugar-containing beverage healthfulness. Appetite 2020;150:104675 View
  8. Qutteina Y, De Backer C, Smits T. Media food marketing and eating outcomes among pre‐adolescents and adolescents: A systematic review and meta‐analysis. Obesity Reviews 2019;20(12):1708 View
  9. Vergeer L, Vanderlee L, Potvin Kent M, Mulligan C, L’Abbé M. The effectiveness of voluntary policies and commitments in restricting unhealthy food marketing to Canadian children on food company websites. Applied Physiology, Nutrition, and Metabolism 2019;44(1):74 View
  10. Coates A, Hardman C, Halford J, Christiansen P, Boyland E. The effect of influencer marketing of food and a “protective” advertising disclosure on children's food intake. Pediatric Obesity 2019;14(10) View
  11. Qutteina Y, Hallez L, Mennes N, De Backer C, Smits T. What Do Adolescents See on Social Media? A Diary Study of Food Marketing Images on Social Media. Frontiers in Psychology 2019;10 View
  12. YILMAZ A. Reklam Mecrası Instagram: TOGG ve GÜNSEL Elektrikli Otomobil Markaları Üzerine Ampirik Bir Araştırma. Erciyes İletişim Dergisi 2020;7(2):895 View
  13. Russell C, Lawrence M, Cullerton K, Baker P. The political construction of public health nutrition problems: a framing analysis of parliamentary debates on junk-food marketing to children in Australia. Public Health Nutrition 2020;23(11):2041 View
  14. Potvin Kent M, Pauzé E, Roy E, de Billy N, Czoli C. Children and adolescents' exposure to food and beverage marketing in social media apps. Pediatric Obesity 2019;14(6) View
  15. Hawks J, Madanat H, Walsh-Buhi E, Hartman S, Nara A, Strong D, Anderson C. Narrative review of social media as a research tool for diet and weight loss. Computers in Human Behavior 2020;111:106426 View
  16. Backholer K, Gupta A, Zorbas C, Bennett R, Huse O, Chung A, Isaacs A, Golds G, Kelly B, Peeters A. Differential exposure to, and potential impact of, unhealthy advertising to children by socio‐economic and ethnic groups: A systematic review of the evidence. Obesity Reviews 2021;22(3) View
  17. Kim Y, Song D, Lee Y. #Antivaccination on Instagram: A Computational Analysis of Hashtag Activism through Photos and Public Responses. International Journal of Environmental Research and Public Health 2020;17(20):7550 View
  18. Martinho V. Food Marketing as a Special Ingredient in Consumer Choices: The Main Insights from Existing Literature. Foods 2020;9(11):1651 View
  19. Gaber H, Elsamadicy A, Wright L, Palazzo M. Do instagram fan pages develop consumer–brand relationships? Evidence from the telecommunications industry. Cogent Business & Management 2021;8(1) View
  20. Pinto P, Lopes Antunes M, Pisco Almeida A. Public Health on Instagram: an analysis of health promotion strategies of Portugal and Brazil. Procedia Computer Science 2021;181:231 View
  21. Arseneau M, Backonja U, Litchman M, Karimanfard R, Sheng X, Taylor-Swanson L. #Menopause on Instagram: a mixed-methods study. Menopause 2021;28(4):391 View
  22. Araujo Pinto P, Sá Brasileiro F, Antunes M, Almeida A. COVID-19 no Instagram: práticas de comunicação estratégica das autoridades de saúde durante a pandemia. Comunicação pública 2020;(Vol.15 nº 29) View
  23. Kelly B, Bosward R, Freeman B. Australian Children's Exposure to, and Engagement With, Web-Based Marketing of Food and Drink Brands: Cross-sectional Observational Study. Journal of Medical Internet Research 2021;23(7):e28144 View
  24. Shimul A, Cheah I, Lou A. Regulatory focus and junk food avoidance: The influence of health consciousness, perceived risk and message framing. Appetite 2021;166:105428 View
  25. Tatlow‐Golden M, Jewell J, Zhiteneva O, Wickramasinghe K, Breda J, Boyland E. Rising to the challenge: Introducing protocols to monitor food marketing to children from the World Health Organization Regional Office for Europe. Obesity Reviews 2021;22(S6) View
  26. Kim B, Hong S, Lee H. Brand Communities on Instagram: Exploring Fortune 500 Companies’ Instagram Communication Practices. International Journal of Strategic Communication 2021;15(3):177 View
  27. Jia S, Raeside R, Redfern J, Gibson A, Singleton A, Partridge S. #SupportLocal: how online food delivery services leveraged the COVID-19 pandemic to promote food and beverages on Instagram. Public Health Nutrition 2021;24(15):4812 View
  28. Vassallo A, Jones A, Freeman B. Social media: frenemy of public health?. Public Health Nutrition 2022;25(1):61 View
  29. SÖĞÜT F. Twitter Usage Practices of Digital Game Brands. Erciyes İletişim Dergisi 2021;8(2):493 View
  30. Kelly B, Backholer K, Boyland E, Kent M, Bragg M, Karupaiah T, Ng S. Contemporary Approaches for Monitoring Food Marketing to Children to Progress Policy Actions. Current Nutrition Reports 2023;12(1):14 View
  31. Matos J, Rodrigues M, Vandevijvere S, Claro R, Horta P. Global case study of digital marketing on social media by a top soda brand. Health Promotion International 2022;37(5) View
  32. da Silva J, Matos J, Rodrigues M, Mais L, Claro R, Horta P. Advertising patterns of a fast-food chain on social media in Brazil. Public Health Nutrition 2022;25(8):2246 View
  33. Demers-Potvin É, White M, Potvin Kent M, Nieto C, White C, Zheng X, Hammond D, Vanderlee L. Adolescents’ media usage and self-reported exposure to advertising across six countries: implications for less healthy food and beverage marketing. BMJ Open 2022;12(5):e058913 View
  34. Huse O, Reeve E, Bell C, Sacks G, Baker P, Wood B, Backholer K. Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia. BMJ Global Health 2022;7(12):e010386 View
  35. Chen Z, Zeng G, Zhong S, Wang L. From the exotic to the everyday: The Avocado crossing borders via cyberspace. Appetite 2023;180:106362 View
  36. Zhao J, Freeman B, Guo R, Li M. Formula milk brands marketing on Chinese social media Weibo – a content analysis. DIGITAL HEALTH 2023;9:205520762311556 View
  37. Botelho L, Freitas J, Camara A, de Almeida I, Gonçalves T, Horta P, Canella D, Cardoso L. Digital marketing of online food delivery services in a social media platform before and during COVID-19 pandemic in Brazil. Public Health Nutrition 2023;26(1):1 View
  38. Jensen M, Dillman Carpentier F, Corvalán C, Popkin B, Evenson K, Adair L, Taillie L. Television viewing and using screens while eating: Associations with dietary intake in children and adolescents. Appetite 2022;168:105670 View
  39. van der Bend D, Jakstas T, van Kleef E, Shrewsbury V, Bucher T. Adolescents’ exposure to and evaluation of food promotions on social media: a multi-method approach. International Journal of Behavioral Nutrition and Physical Activity 2022;19(1) View
  40. Tsochantaridou A, Sergentanis T, Grammatikopoulou M, Merakou K, Vassilakou T, Kornarou E. Food Advertisement and Dietary Choices in Adolescents: An Overview of Recent Studies. Children 2023;10(3):442 View
  41. Cassidy O, Shin H, Song E, Jiang E, Harri R, Cano C, Vedanthan R, Ogedegbe G, Bragg M. Comparing McDonald’s food marketing practices on official Instagram accounts across 15 countries. BMJ Nutrition, Prevention & Health 2021;4(2):e000229 View
  42. Miquel Vidal M, Castellano-Tejedor C. Identification of Marketing Strategies Influencing Consumers’ Perception of Healthy Food Products and Triggering Purchasing Decisions. Businesses 2022;2(4):410 View
  43. Fleming‐Milici F, Phaneuf L, Harris J. Prevalence of food and beverage brands in “made‐for‐kids” child‐influencer YouTube videos: 2019–2020. Pediatric Obesity 2023;18(4) View
  44. Eisenhauer B, Freeman B, Grunseit A. Instabrand courtside: a content analysis of marketing strategies by food and beverage brands during the 2021 Australian Open tennis tournament. Australian and New Zealand Journal of Public Health 2022;46(6):910 View
  45. Hennessy M, Bleakley A, Ellithorpe M. Evaluating and tracking qualitative content coder performance using item response theory. Quality & Quantity 2023;57(2):1231 View
  46. Brooks R, Christidis R, Carah N, Kelly B, Martino F, Backholer K. Turning users into ‘unofficial brand ambassadors’: marketing of unhealthy food and non-alcoholic beverages on TikTok. BMJ Global Health 2022;7(6):e009112 View
  47. Turnwald B, Anderson K, Markus H, Crum A. Nutritional Analysis of Foods and Beverages Posted in Social Media Accounts of Highly Followed Celebrities. JAMA Network Open 2022;5(1):e2143087 View
  48. Silva J, Rodrigues M, Matos J, Mais L, Martins A, Claro R, Horta P. Use of persuasive strategies in food advertising on television and on social media in Brazil. Preventive Medicine Reports 2021;24:101520 View
  49. Folkvord F, Naderer B, Coates A, Boyland E. Promoting Fruit and Vegetable Consumption for Childhood Obesity Prevention. Nutrients 2021;14(1):157 View
  50. Wiid R, Müllern T, Berndt A. The Face of Nonbinary Beauty Communication on Instagram: A Content Analysis. Journal of Current Issues & Research in Advertising 2023;44(1):1 View
  51. Ertz M, Le Bouhart G. The Other Pandemic: A Conceptual Framework and Future Research Directions of Junk Food Marketing to Children and Childhood Obesity. Journal of Macromarketing 2022;42(1):30 View
  52. Lee B, Noh H, Doh E, Rim H. Rejected or ignored?: the effect of social exclusion on Instagram use motivation and behaviour. Behaviour & Information Technology 2022;41(15):3177 View
  53. Du X, Wang X, Hatzenbuehler P. Digital technology in agriculture: a review of issues, applications and methodologies. China Agricultural Economic Review 2023;15(1):95 View
  54. Muthia A, Margawati A, Fitranti D, Dieny F, Hananingtyas A. Correlation between Eating Behavior and Use of Social Media with Energy-Dense Food Intake Based on Gender among Students in Semarang, Indonesia. Open Access Macedonian Journal of Medical Sciences 2022;10(E):602 View
  55. Kay E, Kemps E, Prichard I, Tiggemann M. Instagram-based priming to nudge drink choices: Subtlety is not the answer. Appetite 2023;180:106337 View
  56. Elliott C, Truman E, Aponte-Hao S. Food marketing to teenagers: Examining the power and platforms of food and beverage marketing in Canada. Appetite 2022;173:105999 View
  57. Matos J, Rodrigues M, Duarte C, Horta P. A Scoping Review of Observational Studies on Food and Beverage Advertising on Social Media: A Public Health Perspective. International Journal of Environmental Research and Public Health 2023;20(4):3615 View
  58. Iori E, Masotti M, Falasconi L, Risso E, Segrè A, Vittuari M. Tell Me What You Waste and I’ll Tell You Who You Are: An Eight-Country Comparison of Consumers’ Food Waste Habits. Sustainability 2022;15(1):430 View
  59. METE B, ŞİMŞİR İ. COVİD-19 KRİZ İLETİŞİMİNDE SOSYAL MEDYA KULLANIMI: BİR KAMU VE ÖZEL SAĞLIK KURUMUNUN INSTAGRAM PAYLAŞIM ANALİZİ. Doğuş Üniversitesi Dergisi 2021 View
  60. Song J, Yoo S, Yang J, Yun S, Shin Y, Melkani G. Network analysis based on big data in social media of Korean adolescents’ diet behaviors. PLOS ONE 2022;17(8):e0273570 View
  61. Kudus N, Zulkifli C, Mohd Amin N. Semiotic Analysis of Three QSR Instagram Posts During COVID-19 Outbreak. Pertanika Journal of Social Sciences and Humanities 2022;30(3):1383 View
  62. Valero‐Morales I, Nieto C, García A, Espinosa‐Montero J, Aburto T, Tatlow‐Golden M, Boyland E, Barquera S. The nature and extent of food marketing on Facebook, Instagram, and YouTube posts in Mexico. Pediatric Obesity 2023;18(5) View
  63. Bankole E, Harris N, Rutherford S, Wiseman N. A systematic review of the adolescent‐directed marketing strategies of transnational fast food companies in low‐ and middle‐income countries. Obesity Science & Practice 2023;9(6):670 View
  64. Ares G, Natero V, Gugliucci V, Machín L, Alcaire F, de León C, Otterbring T. Health-Washing of Ultraprocessed Products on Instagram: Prevalence and Strategies in an Emerging Market. Journal of Nutrition Education and Behavior 2023;55(11):815 View
  65. Tapp A, Ursachi G, Campsall D. Exploring the relationship between car brands and risky driving. Journal of Social Marketing 2023;13(4):554 View
  66. Evans R, Christiansen P, Finlay A, Jones A, Maden M, Boyland E. A systematic review and meta‐analysis of the effect of digital game‐based or influencer food and non‐alcoholic beverage marketing on children and adolescents: Exploring hierarchy of effects outcomes. Obesity Reviews 2023;24(12) View
  67. Boyland E, Maden M, Coates A, Masterson T, Alblas M, Bruce A, Roberts C. Food and non‐alcoholic beverage marketing in children and adults: A systematic review and activation likelihood estimation meta‐analysis of functional magnetic resonance imaging studies. Obesity Reviews 2024;25(1) View
  68. Ares G, Alcaire F, Gugliucci V, Machín L, de León C, Natero V, Otterbring T. Colorful candy, teen vibes and cool memes: prevalence and content of Instagram posts featuring ultra-processed products targeted at adolescents. European Journal of Marketing 2024;58(2):471 View
  69. Gasparello G, Mota-Júnior S, Hartmann G, Berlesi A, Acciaris F, Berretta L, Pithon M, Tanaka O, Shirahmadi S. Orthodontics social media, perceptions of science- and non-science-based posts among orthodontists, dentists, students and laypeople. PLOS ONE 2023;18(9):e0286927 View
  70. Kraak V, Holz A, Woods C, Whitlow A, Leary N. A Content Analysis of Persuasive Appeals Used in Media Campaigns to Encourage and Discourage Sugary Beverages and Water in the United States. International Journal of Environmental Research and Public Health 2023;20(14):6359 View
  71. Liu C, Wong T, Chung M, Bai C, Chen Y. Sugar labeling information and online marketing strategies for hand-shaken tea drinks in northern Taiwan. Frontiers in Nutrition 2023;10 View
  72. Evans R, Christiansen P, Masterson T, Barlow G, Boyland E. Food and non-alcoholic beverage marketing via Fortnite streamers on Twitch: A content analysis. Appetite 2024;195:107207 View
  73. Elliott C, Truman E. Food marketing on digital platforms: what do teens see?. Public Health Nutrition 2024;27(1) View
  74. Dávila J, Casabayó M. Instagram paths to materialism in young people: social comparison and identification with influencers. Behaviour & Information Technology 2024:1 View
  75. Droulers O, Yu J, Lacoste-Badie S. Ignite the Scent: The Effectiveness of Implied Explosion in Perfume Ads. Journal of Advertising Research 2024;64(2):154 View
  76. Gleaves J, Kemps E, Prichard I, Tiggemann M. I'll have what She's having (but not what They're having): The moderating role of group membership in the effect of social norms on food choice in an online environment. Appetite 2024;198:107374 View
  77. Matthes J, Binder A, Naderer B, Forrai M, Spielvogel I, Knupfer H, Saumer M. Effects of Food Depictions in Entertainment Media on Children’s Unhealthy Food Preferences: Content Analysis Linked With Panel Data. JMIR Pediatrics and Parenting 2024;7:e51429 View
  78. Brooks R, Backholer K, Kite J. Covert marketing of quick-service restaurants via news media in Australia: A content analysis. Australian and New Zealand Journal of Public Health 2024;48(3):100150 View
  79. van der Bend D, Beunke T, Shrewsbury V, Bucher T, van Kleef E. My feed is what I eat? A qualitative study on adolescents' awareness and appreciation of food marketing on social media. Journal of Human Nutrition and Dietetics 2024 View
  80. Kim Y, Oh H. Food-Related Online Media (Mukbang and Cookbang) Exposure and Dietary Risk Behaviors in Korean Adolescents. The Journal of Nutrition 2024 View

Books/Policy Documents

  1. Turanci E. Handbook of Research on Consumption, Media, and Popular Culture in the Global Age. View
  2. Alassani R, Göretz J. Social Computing and Social Media. Communication and Social Communities. View
  3. Jiang S, Chang K, Wang H, Chu K, Wang H, Chang F. Advances in Intelligent Information Hiding and Multimedia Signal Processing. View
  4. Turanci E. Research Anthology on Social Media Advertising and Building Consumer Relationships. View
  5. Martín-Gómez L, Cordero-Gutiérrez R, Pérez-Marcos J. New Trends in Disruptive Technologies, Tech Ethics and Artificial Intelligence. View
  6. Lee A, Leung K. Tourism Marketing in Southeast and East Asia. View
  7. Allen C. Big Data Marketing Strategies for Superior Customer Experience. View