Published on in Vol 3 , No 3 (2017) :Jul-Sept

The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

Mathew Parackal 1 * , MSc, PhD ;   Sherly Parackal 2 * , MSc, PhD ;   Shobhit Eusebius 1 * , BComm, MBA ;   Damien Mather 1 * , BE, PhD

1 Department of Marketing , University of Otago , Dunedin , NZ

2 Department of Preventive and Social Medicine , University of Otago , Dunedin , NZ

*all authors contributed equally

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