Published on in Vol 3, No 3 (2017): Jul-Sept

The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

Mathew Parackal   1 * , MSc, PhD ;   Sherly Parackal   2 * , MSc, PhD ;   Shobhit Eusebius   1 * , BComm, MBA ;   Damien Mather   1 * , BE, PhD

1 Department of Marketing, University of Otago, Dunedin, New Zealand

2 Department of Preventive and Social Medicine, University of Otago, Dunedin, New Zealand

*all authors contributed equally

Corresponding Author:

  • Mathew Parackal, MSc, PhD
  • Department of Marketing
  • University of Otago
  • Suite 6.35, Commerce Building
  • 60 Clyde Street
  • Dunedin, 9035
  • New Zealand
  • Phone: 64 34797696
  • Fax: 64 34797681
  • Email: mathew.parackal@otago.ac.nz