The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

Mathew Parackal   ^{1 *} , MSc, PhD ;   Sherly Parackal   ^{2 *} , MSc, PhD ;   Shobhit Eusebius   ^{1 *} , BComm, MBA ;   Damien Mather   ^{1 *} , BE, PhD

¹ Department of Marketing, University of Otago, Dunedin, New Zealand

² Department of Preventive and Social Medicine, University of Otago, Dunedin, New Zealand

*all authors contributed equally