This paper is in the following e-collection/theme issue:

Mass Media/Social Media Communication and Campaigns (461) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1641) Public (e)Health, Digital Epidemiology and Public Health Informatics (725) Alcohol Abuse, Alcoholism Prevention and Recovery (300) Prevention and Health Promotion (986) Pregnancy Information, Education and Lifestyle Interventions (300)

Published on in Vol 3, No 3 (2017): Jul-Sept

The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

The Use of Facebook Advertising for Communicating Public Health Messages: A Campaign Against Drinking During Pregnancy in New Zealand

Authors of this article:

Mathew Parackal1 Author Orcid Image ;   Sherly Parackal2 Author Orcid Image ;   Shobhit Eusebius1 Author Orcid Image ;   Damien Mather1 Author Orcid Image
Article Authors Cited by (17) Tweetations (34) Metrics

Mathew Parackal   1 * , MSc, PhD ;   Sherly Parackal   2 * , MSc, PhD ;   Shobhit Eusebius   1 * , BComm, MBA ;   Damien Mather   1 * , BE, PhD

1 Department of Marketing, University of Otago, Dunedin, New Zealand

2 Department of Preventive and Social Medicine, University of Otago, Dunedin, New Zealand

*all authors contributed equally

Corresponding Author:

  • Mathew Parackal, MSc, PhD
  • Department of Marketing
  • University of Otago
  • Suite 6.35, Commerce Building
  • 60 Clyde Street
  • Dunedin, 9035
  • New Zealand
  • Phone: 64 34797696
  • Fax: 64 34797681
  • Email: mathew.parackal@otago.ac.nz