This paper is in the following e-collection/theme issue:

Mass Media/Social Media Communication and Campaigns (581) Public (e)Health, Digital Epidemiology and Public Health Informatics (1031) Cost-Effectiveness and Economics (362) Vaccination and Immunization in the Digital Age (445) Hygiene and Infection Prevention (376) Infectious Diseases (non-STD/STI) (1732)

Published on in Vol 12 (2026)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/84540, first published .
A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis

A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis

A Social Media Campaign to Promote COVID-19 Vaccination: Cost-Effectiveness Analysis

Authors of this article:

Michael William Long1 Author Orcid Image ;   Jeffrey B Bingenheimer1 Author Orcid Image ;   Khadidiatou Ndiaye1 Author Orcid Image ;   Dante Donati2 Author Orcid Image ;   Nandan Rao3 Author Orcid Image ;   Selinam Akaba1 Author Orcid Image ;   Sohail Agha4, 5 Author Orcid Image ;   William Douglas Evans1 Author Orcid Image
Article Authors Cited by Tweetations Metrics

Michael William Long   1 , SD, MPH ;   Jeffrey B Bingenheimer   1 , PhD ;   Khadidiatou Ndiaye   1 , PhD ;   Dante Donati   2 , PhD ;   Nandan Rao   3 , MS ;   Selinam Akaba   1 , MPH ;   Sohail Agha   4, 5 , PhD ;   William Douglas Evans   1 , PhD

1 Department of Prevention and Community Health, Milken Institute School of Public Health, The George Washington University, Washington, DC, United States

2 School of Business, Columbia University, New York, NY, United States

3 Virtual Lab LLC, Corvallis, OR, United States

4 Behavioral Insights Lab, Seattle, WA, United States

5 Global Health Visions, Seattle, WA, United States

Corresponding Author:

  • Michael William Long, SD, MPH
  • Department of Prevention and Community Health
  • Milken Institute School of Public Health
  • The George Washington University
  • 950 New Hampshire Ave NW
  • Washington, DC 20052
  • United States
  • Phone: 1 202-994-8729
  • Email: michael_long@gwu.edu