Texting to Recruit Unassisted Tobacco Users at a Large Safety Net Health System Into Quitline Service for a Medicaid Value-Based Care Program: Pragmatic Randomized Controlled Trial

Cindy V Valencia   ¹ , MPH, PhD ;   Melanie S Dove   ² , MPH, ScD ;   Karen Kim   ³ , MD ;   Paul Giboney   ³ , MD ;   Hal F Yee Jr   ³ , MD, PhD ;   Carrie A Kirby   ⁴ , MS ;   Christopher M Anderson   ⁴ ;   Shu-Hong Zhu   ⁴ , PhD ;   Elisa K Tong   ⁵ , MA, MD

¹ Center for Healthcare Policy Research, University of California, Davis, Sacramento, CA, United States

² Department of Public Health Sciences, University of California, Davis, Sacramento, CA, United States

³ Los Angeles County Department of Health Services, Los Angeles, CA, United States

⁴ Moores Cancer Center, University of California, San Diego, La Jolla, CA, United States

⁵ Department of Internal Medicine and Center for Healthcare Policy Research, University of California, Davis, Sacramento, CA, United States