Published on in Vol 10 (2024)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/45379, first published .
The Framing Effect of Digital Textual Messages on Uptake Rates of Medical Checkups: Field Study

The Framing Effect of Digital Textual Messages on Uptake Rates of Medical Checkups: Field Study

The Framing Effect of Digital Textual Messages on Uptake Rates of Medical Checkups: Field Study

Amnon Maltz   1 , PhD ;   Stella Rashkovich   2 , MPA ;   Adi Sarid   3 , PhD ;   Yafit Cohen   4 , BA ;   Tamar Landau   5 , MA ;   Elina Saifer   4 , MA ;   Neta Amorai Belkin   4 , MA ;   Tamar Alcalay   2 , MPH

1 Department of Economics, University of Haifa, Haifa, Israel

2 Nursing Division, Maccabi Healthcare Services, Tel Aviv, Israel

3 Sarid Research Services, Haifa, Israel

4 Marketing Automation Department, Maccbi Healthcare Services, Tel Aviv, Israel

5 AI & Big Data Department, Maccabi Healthcare Services, Tel Aviv, Israel

Corresponding Author: