This paper is in the following e-collection/theme issue:

Mass Media/Social Media Communication and Campaigns (466) Infodemiology and Infoveillance (1369) Infoveillance and Social Listening (214) Health and Risk Communication (46) Public (e)Health, Digital Epidemiology and Public Health Informatics (750) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1666)

Published on in Vol 8, No 6 (2022): June

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/35663, first published .
Strengthening the Merci Mon Héros Campaign Through Adaptive Management: Application of Social Listening Methodology

Strengthening the Merci Mon Héros Campaign Through Adaptive Management: Application of Social Listening Methodology

Strengthening the Merci Mon Héros Campaign Through Adaptive Management: Application of Social Listening Methodology

Authors of this article:

Martha Silva1 Author Orcid Image ;   Jonathan Walker2 Author Orcid Image ;   Erin Portillo3 Author Orcid Image ;   Leanne Dougherty4 Author Orcid Image
Article Authors Cited by (5) Tweetations (4) Metrics

Martha Silva   1 , MPH, PhD ;   Jonathan Walker   2 , MSc ;   Erin Portillo   3 , MPH ;   Leanne Dougherty   4 , MPH

1 Department of International Health and Sustainable Development, School of Public Health and Tropical Medicine, Tulane University, New Orleans, LA, United States

2 Fluency, M&C Saatchi, New York, NY, United States

3 Johns Hopkins Center for Communication Programs, Baltimore, MD, United States

4 Population Council, Washington, DC, United States

Corresponding Author:

  • Martha Silva, MPH, PhD
  • Department of International Health and Sustainable Development
  • School of Public Health and Tropical Medicine
  • Tulane University
  • 1440 Canal Street
  • Suite 2200
  • New Orleans, LA, 70112
  • United States
  • Phone: 1 2023082374
  • Email: msilva3@tulane.edu