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Online Interest in Elf Bar in the United States: Google Health Trends Analysis
This policy was suggested to decrease the popularity of cartridge-based e-cigarettes such as JUUL. JUUL Labs Inc has now settled in court regarding cases where they were accused of marketing their products to those younger than 21 years, the legal sales age for tobacco products [8].
J Med Internet Res 2024;26:e50343
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To understand possible reasons for either propolicy or antipolicy attitudes toward the JUUL ban policy on Twitter, we performed a topic modeling analysis on propolicy and antipolicy tweets, respectively. As shown in Table 1, there were 3 major topics in the propolicy tweets (n=2777), including “Against market surge of JUUL product” (n=1064, 38.3%), “JUUL causes youth addiction” (n=989, 35.6%), and “Negative health effect of JUUL” (n=724, 26.2%).
JMIR Form Res 2024;8:e51327
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Table 2 outlines an exploratory topic model for the #JUUL corpus, which is a random collection of tweets discussing JUUL but not originating from JUUL’s official Twitter timeline. This topic model represents a condensed version of a months’ worth of tweets about JUUL, which were identified by either using #JUUL or containing the word “JUUL” in each tweet’s text. The themes in the #JUUL topic model were somewhat interpretable, though less so than the @JUULVapor corpus reflecting greater content diversity.
JMIR Infodemiology 2021;1(1):e29011
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Leading Topics in Twitter Discourse on JUUL and Puff Bar Products: Content Analysis
In February 2020, the US Food and Drug Administration (FDA) restricted flavored closed-system cartridge e-cigarettes (eg, JUUL), with the exception of tobacco and menthol flavors, in an effort to discourage their use among the youth [3,4]. These restrictions did not apply to relatively new disposable (nonrefillable) e-cigarettes [2]. For instance, Puff Bar offers disposable nicotine salt–based products (also found in JUUL products), in over 20 flavors such as pink lemonade.
J Med Internet Res 2021;23(7):e26510
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Given this age distribution, the platform serves as a promising source of data for understanding adolescent and young adult JUUL use. Previous studies that have utilized Twitter data on JUUL have identified a number of experiences and insights into the product and its users such as the use of JUUL in prohibited environments (eg, schools) [27], the acquisition of JUUL devices and JUUL pods [28], and the correlation between JUUL mentions on Twitter and JUUL sales [29].
JMIR Public Health Surveill 2020;6(3):e19975
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As a result, young people read and spread information about JUUL with the help of social media platforms [11]. Common JUUL discussions on social media included flavor preference [12-14], use experience [12-16], use location [12,14], purchasing methods [17], etc. Allem et al [12] found that JUUL use occurred in school locations, such as classrooms, bathrooms, libraries, and gyms.
J Med Internet Res 2020;22(7):e16962
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