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What Injured Workers With Complex Claims Look For in Online Communities: Netnographic Analysis
Qualitative, human-centered web research techniques such as netnography offer a valid way to describe social phenomena in a less invasive, cost-effective manner. Qualitative studies highlight the need to ensure quality communication with workers to promote improved outcomes following work-related injury [8].
This study sought to explore why injured workers participate in online communities, and to understand what injured workers may be seeking to promote or expedite their recovery.
J Med Internet Res 2022;24(4):e17180
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Online News Coverage of the Sugar-Sweetened Beverages Tax in Malaysia: Content Analysis
netnography
JMIR Public Health Surveill 2021;7(8):e24523
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Nursing Students’ Perceptions about Effective Pedagogy: Netnographic Analysis
As the context of the data collected for this study was an online learning course, netnography was an ideal methodology. Netnography developed as a subgroup of the ethnographic research tradition and is specifically designed to examine the practice of distinct social interactions [15].
JMIR Med Educ 2021;7(2):e27736
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Netnography is a web-based ethnographic method for studying cyber cultures “sitting within a broader methodological context of online or virtual ethnography” [41] and a useful exploratory tool for understanding consumer perceptions, experiences, learning, and behaviors in online social networks and communities [42-45]. Netnography studies apply naturalistic, multimethod, and multimodal ethnographic approaches to technologically mediated behaviors and interactions in online social networks [42,43].
JMIR Res Protoc 2020;9(9):e19834
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