Search Articles

View query in Help articles search

Search Results (1 to 10 of 20 Results)

Download search results: CSV END BibTex RIS


Identifying Effective Components of a Social Marketing Campaign to Improve Engagement With Express Sexual Health Services Among Gay, Bisexual, and Other Men Who Have Sex With Men: Case Study

Identifying Effective Components of a Social Marketing Campaign to Improve Engagement With Express Sexual Health Services Among Gay, Bisexual, and Other Men Who Have Sex With Men: Case Study

All platforms took people who clicked on the advertisement to a landing page specific to that advertisement type (Figures S5-S7 in Multimedia Appendix 1). Although the text-based advertisements of the Google Search campaign were not specific to one of the advertisement types, people who clicked on the advertisements were taken to one of the three landing pages. Some platforms allowed for re-engagement of users who had viewed an advertisement but did not engage with it by clicking on it.

Laura C Chambers, Yelena Malyuta, William C Goedel, Philip A Chan, Cassandra Sutten Coats, Ken Allen, Amy S Nunn

JMIR Public Health Surveill 2024;10:e50944

Testing Behavioral Messages to Increase Recruitment to Health Research When Embedded Within Social Media Campaigns on Twitter: Web-Based Experimental Study

Testing Behavioral Messages to Increase Recruitment to Health Research When Embedded Within Social Media Campaigns on Twitter: Web-Based Experimental Study

If participants consented and were eligible, they were randomized (in a 1:1:1 ratio) to receive 1 of 3 simulated Twitter posts: a standard advertisement (control condition), an advertisement with patient endorsement (patient endorsement condition), or an advertisement with a descriptive social norms message (social norms condition; Table 1). To generate authentic Twitter messages, real tweets were posted on a dummy Twitter account, alongside an infographic detailing information about CLOCS.

Sandro T Stoffel, Jing Hui Law, Robert Kerrison, Hannah R Brewer, James M Flanagan, Yasemin Hirst

JMIR Form Res 2024;8:e48538

Effectiveness and Cost of Using Facebook Recruitment to Elicit Canadian Women’s Perspectives on Bone Health and Osteoporosis: Cross-Sectional Survey Study

Effectiveness and Cost of Using Facebook Recruitment to Elicit Canadian Women’s Perspectives on Bone Health and Osteoporosis: Cross-Sectional Survey Study

A 14-day advertising campaign was launched in February 2022, during which time the advertisement was shown to individuals from the following prespecified target demographic: women aged ≥45 years who resided in Canada. The advertising budget was prespecified at CAD $20 per day (CAD $280 for 14 days). No other recruitment strategies were used. Facebook advertisement.

Emma Olive Billington, Charley M Hasselaar, Lorena Kembel, Rebecca C Myagishima, Mubashir A Arain

J Med Internet Res 2023;25:e47970

Tobacco-Derived Nicotine Pouch Brands and Marketing Messages on Internet and Traditional Media: Content Analysis

Tobacco-Derived Nicotine Pouch Brands and Marketing Messages on Internet and Traditional Media: Content Analysis

The guide was tested iteratively on each type of advertisement, and investigators discussed the definitions, discrepancies, or missing concepts, followed by guide revision. When consensus was reached, 3 investigators double-coded all advertisements. Coders examined the entirety of each advertisement or website for products, marketing claims, and features. They recorded the availability of product features and the presence or absence of 27 marketing claims and lifestyle elements.

Pamela M Ling, Mary Hrywna, Eugene M Talbot, M Jane Lewis

JMIR Form Res 2023;7:e39146

Primary Perspectives in Meme Utilization as a Digital Driver for Medical Community Engagement and Education Mobilization: Pre-Post Study

Primary Perspectives in Meme Utilization as a Digital Driver for Medical Community Engagement and Education Mobilization: Pre-Post Study

The direct promotion was achieved primarily through advertisement investments on Facebook and Instagram. The content was “boosted” among a custom-selected audience that varied by geographical location, clinical position, interests, and demographic variables. Furthermore, the promotional campaign duration was defined according to the days between postlaunch and the next e-course date to maximize enrollment.

Darrel Wang, Neha Balapal, Amala Ankem, Saishravan Shyamsundar, Adarsh Balaji, Jasmine Kannikal, Marlie Bruno, Shuhan He, Paul Chong

JMIR Hum Factors 2023;10:e40244

Social Media Use and Well-being With Bipolar Disorder During the COVID-19 Pandemic: Path Analysis

Social Media Use and Well-being With Bipolar Disorder During the COVID-19 Pandemic: Path Analysis

Concurrently, a Facebook page was established, and microtargeted advertisements were sent to prospective new participants using the A/B test method (ie, two versions of the same advertisement compared). The more successful was then used in the third round of advertising. Prospective participants were ≥18 years of age, could read and write English, and were members of ≥1 online BD advocacy or support group.

Ariel Pollock Star, Yaacov G Bachner, Bar Cohen, Ophir Haglili, Norm O'Rourke

JMIR Form Res 2022;6(8):e39519