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Similar to a previous RCT study reported by Evans et al [15], we worked with Virtual Lab to implement the study and collect data The study team created a Facebook business account called “Digital Health Research” to recruit participants and manage data collection, and a second account, “Consumer Consciousness,” to run the target advertisements on the enrolled participants’ Facebook and Instagram newsfeeds. The recruitment ads were served to people aged 18-24 years and located in the United States.
J Med Internet Res 2025;27:e72002
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Balancing Risks and Opportunities: Data-Empowered-Health Ecosystems
J Med Internet Res 2025;27:e57237
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