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Evaluating the Intensity of Exposure to MTV Shuga, an Edutainment Program for HIV Prevention: Cross-Sectional Study in Eastern Cape, South Africa

Evaluating the Intensity of Exposure to MTV Shuga, an Edutainment Program for HIV Prevention: Cross-Sectional Study in Eastern Cape, South Africa

In a miniseries called MTV Shuga: Alone Together (which aimed to disseminate timely and accurate information on COVID-19), developed in the same manner as DS2, ≥90% of young people (in the same study sample as this paper) who had watched the miniseries indicated that they found it entertaining, informative, memorable, and realistic (I Birdthistle, Ph D, unpublished data, February 2021).

Sarah Mulwa, Venetia Baker, Cherie Cawood, David Khanyile, Dominique O'Donnell, Sophie Sarrassat, Simon Cousens, Isolde Birdthistle

JMIR Form Res 2024;8:e44111