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This paper is in the following e-collection/theme issue:

Mass Media/Social Media Communication and Campaigns (598) Medicine 2.0: Social Media, Open, Participatory, Collaborative Medicine (1961) Public (e)Health, Digital Epidemiology and Public Health Informatics (1095) Infoveillance, Infodemiology, Digital Disease Surveillance, Infodemic Management (1158) Antimicrobial Stewardship and Antibiotic Resistance (67)

Published on in Vol 12 (2026)

This is a member publication of Imperial College London (Jisc)

Preprints (earlier versions) of this paper are available at https://preprints.jmir.org/preprint/86587, first published .
The Impact on Audience Engagement of Coordinating a Public Health Campaign on Antimicrobial Resistance Through a Network of Health Content Creators: Longitudinal Observational Study

The Impact on Audience Engagement of Coordinating a Public Health Campaign on Antimicrobial Resistance Through a Network of Health Content Creators: Longitudinal Observational Study

The Impact on Audience Engagement of Coordinating a Public Health Campaign on Antimicrobial Resistance Through a Network of Health Content Creators: Longitudinal Observational Study

Authors of this article:

Fangyue Chen1 Author Orcid Image ;   Jack Cooper1 Author Orcid Image ;   Amish Acharya1 Author Orcid Image ;   Simon Dryden1 Author Orcid Image ;   Ara Darzi1 Author Orcid Image ;   Kate Grailey1 Author Orcid Image
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